![]() ![]() As of Tuesday, the video had more than 160 million views, according to X.įollowing his payment from X, MrBeast said in a post on the platform that he planned to give away the money he earned to “10 random people that repost this and follow me” on X. “My videos cost millions to make and even if they got a billion views on X it wouldn’t fund a fraction of it,” he s aid on X, in response to a request from Musk asking him to post his videos on the platform.īut last week, MrBeast decided to test the X ad revenue sharing program by posting one of his old videos, about trying out various expensive cars, to the platform. MrBeast - who became famous for his highly produced YouTube videos - had said last month that he didn’t plan to regularly post his work to X. The program aimed to encourage more creators to post high quality content to X that would be appealing to advertisers, as the company struggled to revive its core ad business. It also put X more in line with rival social media companies, including Meta, YouTube and TikTok, which all have systems to pay creators for the traffic and ad revenue they help to generate. ![]() Related article How a single year of Elon Musk turned Twitter into a husk of its former self Elon Musk has unveiled a new "X" logo to replace Twitter's famous blue bird as he followed through with a major rebranding of the social media platform he bought for $44 billion last year. A workman removes characters from a sign on the Twitter headquarters building in San Francisco, Monday, July 24, 2023. ![]()
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